about us

Real Estate,
Built Around You.

Buying, selling, or just exploring—
we’re here to help you move forward with confidence.

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Built Around Every Part of Real Estate

Building Trust Through Excellence and Innovation

We’re redefining what real estate can be—connecting buyers, sellers, agents, and brokers through a smarter, more rewarding model.

Our Mission Is Simple

Create a better real estate experience for everyone, everywhere.

Why Choose Us

Your goals. Our expertise. A smarter real estate experience.

Find your future home

We help you find a new home by offering a smart real estate experience

Experienced agents

Find an experienced agent who knows your market best

Buy or rent homes

Browse homes and apartments in top cities nationwide.

Trusted Real Estate Network

Get access to listings and pros you can count on.

Meet the corporate team

Two Decades of Excellence

Experienced leaders. Proven results. A shared commitment to our mission and the people we serve.

Tony Ketterling

Tony Ketterling

CEO & Founder

Guiding Equity’s vision, growth, and people first approach.

Jared Blank

Jared Blank

Chief Information Officer

Technology, systems, and the platforms that power Equity.

Randy Cochrane

Randy Cochrane

Director of National Growth & Development

Agent growth, recruiting, and market expansion.

our values

Exceptional Service

Exceptional service is more than responding quickly—it’s anticipating needs, communicating clearly, and creating a seamless experience from start to finish. We believe every client, agent, and partner deserves attention, respect, and support at every step.

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our purpose

Building the Future of Real Estate

We envision a future where real estate is simpler, more transparent, and built around people—where agents and brokers have more control, and every client experience is better.

our Mission

To provide an affordable, incredible vehicle for real estate brokers’ and agents’ success with unparalleled services, resources, and tools while always adhering to our Core Values and being an active force for good in the lives of our brokers, agents, communities, and the world.

our vision

To create a real estate industry where professionals are empowered to reach their full potential, relationships are valued above transactions, and success is measured by the lasting impact we make in the lives of others.

Ready for What’s Next?

Whether you’re looking for more flexibility, stronger support, or a better way to grow your business, Equity was built for agents who want more.

Schedule a 101