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Tony Ketterling
About
Tony Ketterling leads Equity Real Estate as CEO with a simple conviction: agents do their best work when the brokerage works for them, not the other way around. Under his leadership, Equity has grown into one of the largest independent brokerages in the country — built on transparent economics, real support, and the freedom for agents to run their business on their own terms. He remains hands-on in shaping the tools, technology, and culture that let agents and brokers across the network grow with confidence.
Areas of Expertise
- Brokerage strategy & nationwide expansion
- Agent-first economics and compensation models
- Technology and systems that remove friction
- Recruiting, retention, and broker development
- Industry advocacy for a more open marketplace
Career Highlights
- Leads Equity Real Estate across a multi-state, agent-first network
- Drives a support and technology platform that keeps more of every commission with the agent
- Champions transparency and choice for both homeowners and agents
“We are building a more open, competitive marketplace — one that gives homeowners and agents real choice, more transparency, and smarter strategies.”
Tony Ketterling
CEO, Equity Real Estate
Ready for What’s Next?
Whether you’re looking for more flexibility, stronger support, or a better way to grow your business, Equity was built for agents who want more.
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